I came across the following article on my company internet and I thought that it was very fit to discuss given last week's topic for the discussion board regarding search engines.
Google is allowing users to better refine the way that they see search results showing that they are trying to seriously fend off rival Microsoft's search engine Bing. The change is nothing new as it has been around since May, but it allows the users to define what they see in their search results such as: videos, books, reviews, discussion forums, etc. Google said that its latest changes were made because of changing demands of its audience. Microsoft introduced a similar feature back in June.
Bing has been successful in helping Microsoft gain ground in the area of search, which is expecially important as it drives much of the advertising that's available on the Web. Microsoft has also been able to gain ground by investing in a $100 million dollar marketing campaign for their Bing search engine. By doing this, Microsoft has been able to increase their market share to 9.3% in August from 8.0% back in May; while Google maintains 65% of all U.S. web searches. Microsoft is also hoping to take an even bigger part of Google's share when they start processing Yahoo's searches next year.
I think that Microsoft has a good chance to take on "Goliath" as they have been able to make Google follow their lead in adopting new functionality...and afterall, Google hasn't always been the major player in search.
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