I happened to come across this story on CNN.com and thought that it was appropriate given that this week in class we were discussing mobile marketing. The story talks about 2 tech savvy guys in their 20s that rigged their iPhones to a 42-inch modified tvs to create costumes for Halloween.
http://us.cnn.com/video/?/video/tech/2009/10/30/wfts.iphone.costumes.wfts
The story has created such a buzz and following. The story has been viewed alone on YouTube more than 530,000 times since October 24, 2009.
Saturday, October 31, 2009
Wednesday, October 21, 2009
Just too busy to tweet...
I've often heard from many people how I should be on Twitter either tweeting or following other tweets. I came across a very interesting article on MSNBC regarding a Pew study (http://www.msnbc.msn.com/id/33405217/ns/technology_and_science-tech_and_gadgets/) that found that nearly one in five Internet users are using Twitter or another similar service to share personal and business updates, or to see updates about others. That number increased from 11% last Spring to 19% now.
The Pew study attributed the increase in Twitter traffic to 3 types of Internet users: those who are already familiar with social networking sites such as MySpace, Facebook, and LinkedIn; those in the age group of 18 and 44; and those who are accessing the Internet wirelessly via mobile devices such as their Blackberry or iPhone. On-the-go Internet users say they like to share what's going on in their lives and like to communicate with other people - if you have the means to do it easier via your phone, tweeting becomes a default action.
The Pew study also found that people that have 4 or more wireless devices are the most likely to use Twitter, with 39% saying that they do so, compared to 28% of users with 3 devices, 19% with 2 devices, and 10% with 1 device. Twitter becomes even easier to access as there are over 1Bn people worldwide with Internet access compared to 4Bn with cell phones that can access Twitter via SMS.
The Nielsen Co. reported that in 2Q 2009 that there were 4.2Bn text messages logged by the 2 largest wireless carriers, AT&T and Verizon Wireless. They found that the clear leader was Twitter with 1.3Bn messages, followed by MySpace with 740 Million. Twitter's website is bringing in 54 Million visitor's a month, according to comScore.
Last, the Pew survey found that not everyone on Twitter is tweeting. Many are following, or listening to what others have to say via their tweets.
I find this study very interesting as I am not on Twitter at this time. It's not that I am against the technology as I do have access to Twitter via my iPhone or laptop computer. I personally don't think that I have anything interesting to tweet about in my life nor quite frankly do I have the time to constantly tweet what is going on in my life when some days I'm not sure if I remembered to do something. Who knows??? Maybe one day soon I will venture out of my comfort zone and decide to see what all the fuss is about...after all I will have some free time just as soon as I get done with this MBA program.
The Pew study attributed the increase in Twitter traffic to 3 types of Internet users: those who are already familiar with social networking sites such as MySpace, Facebook, and LinkedIn; those in the age group of 18 and 44; and those who are accessing the Internet wirelessly via mobile devices such as their Blackberry or iPhone. On-the-go Internet users say they like to share what's going on in their lives and like to communicate with other people - if you have the means to do it easier via your phone, tweeting becomes a default action.
The Pew study also found that people that have 4 or more wireless devices are the most likely to use Twitter, with 39% saying that they do so, compared to 28% of users with 3 devices, 19% with 2 devices, and 10% with 1 device. Twitter becomes even easier to access as there are over 1Bn people worldwide with Internet access compared to 4Bn with cell phones that can access Twitter via SMS.
The Nielsen Co. reported that in 2Q 2009 that there were 4.2Bn text messages logged by the 2 largest wireless carriers, AT&T and Verizon Wireless. They found that the clear leader was Twitter with 1.3Bn messages, followed by MySpace with 740 Million. Twitter's website is bringing in 54 Million visitor's a month, according to comScore.
Last, the Pew survey found that not everyone on Twitter is tweeting. Many are following, or listening to what others have to say via their tweets.
I find this study very interesting as I am not on Twitter at this time. It's not that I am against the technology as I do have access to Twitter via my iPhone or laptop computer. I personally don't think that I have anything interesting to tweet about in my life nor quite frankly do I have the time to constantly tweet what is going on in my life when some days I'm not sure if I remembered to do something. Who knows??? Maybe one day soon I will venture out of my comfort zone and decide to see what all the fuss is about...after all I will have some free time just as soon as I get done with this MBA program.
Wednesday, October 7, 2009
David vs. Goliath
I came across the following article on my company internet and I thought that it was very fit to discuss given last week's topic for the discussion board regarding search engines.
Google is allowing users to better refine the way that they see search results showing that they are trying to seriously fend off rival Microsoft's search engine Bing. The change is nothing new as it has been around since May, but it allows the users to define what they see in their search results such as: videos, books, reviews, discussion forums, etc. Google said that its latest changes were made because of changing demands of its audience. Microsoft introduced a similar feature back in June.
Bing has been successful in helping Microsoft gain ground in the area of search, which is expecially important as it drives much of the advertising that's available on the Web. Microsoft has also been able to gain ground by investing in a $100 million dollar marketing campaign for their Bing search engine. By doing this, Microsoft has been able to increase their market share to 9.3% in August from 8.0% back in May; while Google maintains 65% of all U.S. web searches. Microsoft is also hoping to take an even bigger part of Google's share when they start processing Yahoo's searches next year.
I think that Microsoft has a good chance to take on "Goliath" as they have been able to make Google follow their lead in adopting new functionality...and afterall, Google hasn't always been the major player in search.
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